Gymshark: Critical Success Factors

Critical success factors can be described as a way in which aspects of an organisation can contribute towards the success of the organisational performance. These factors can be decided on by applying a SWOT analysis if the company. 

From the previously discussed SWOT analysis of Gymshark it has allowed for the formation of our perceived critical success factors for the organisation. With Gymshark's strength of utilising their social media platform and access to influencers this creates an S-T critical success factors: here Gymshark should be working towards capitalising on their strengths to combat their threats. For example, continuing their promotion through social media channels to maintain their strong position in the market and remain.

Gymshark's weakness is that it could be seen as fast fashion, (an unsustainable way of producing fashionwear) by analysing their weaknesses W-T and W-O strategies can be generated. W-T strategies are when a company addresses their to combat their threats. For example, Gymshark moving towards a more sustainable way of production and manufacturing their goods. This would help combat their threats of new more sustainable gym wear brands that have entered the market. W-O strategies are when companies address their weaknesses to optimise on their opportunities. For example, if Gymshark became more sustainable they could be still relatively quick into the sustainable gym wear market and retain their current customer base.

The final critical success factor is S-O strategies, this is where a company capitalises on their strengths to optimise on their opportunities. For example, using their strength of quality products to utilise the opportunity of gaining and retaining loyal customers. This will improve their reputation further and help maintain their performance.

 Annie Taplin

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